Value is in the eye of the customer.
Co-creation is a bridge to value.
White Paper
In brief
We conducted 16 hours of qualitative interviews with HCPs and Senior Pharma industry leaders in the UK, supported by in-depth industry scanning.
Our interviews reveal important insights about the tensions between what HCPs value versus what pharma delivers and the pandemic has brought this into sharp focus.
Each of these insights unlocks new opportunities for our industry to think differently to reimagine engagement with HCPs by delivering a “value bridge”.
View the full report
The COVID-19 pandemic has brought into sharp focus the gap between clinician expectations of our industry versus what we deliver.
This has accelerated the need to engage optimally with our customers within Healthcare more so than any event in the last 10 years.
We seek a symbiotic relationship and yet we are often seen as adding little value and just trying to “push” our agenda.
This means we are at a critical crossroads – we now have the opportunity to make some different decisions and be bold and innovative in our approach. By listening carefully to understand what patients and clinicians need and want, we can find ways to create a new relationship that takes us from a sometimes overly promotional one-way conversation, towards a concierge-like relationship where we can focus on understanding and delivering true value.
In this way, we will create a value bridge to foster real partnerships.
This white paper focuses on three core insights discovered in conversations with Industry leaders and HCPs and proposes big opportunities for change directly resulting from these insights.
Three core insights discovered in conversations with industry leaders and HCPs
Our interviews discovered three core insights. Each of these insights unlocks new opportunities for our industry to think differently to reimagine engagement with HCPs by delivering a “value bridge”.
Now more than ever we need to do thing differently
We believe these 5 Success Catalysts will help you start to navigate our new world
